Webit METRIX Conference

10.12.2009, Чет / 10.12.2009, Чет

На 10 декември в Шератон София Хотел Балкан ще се проведе Webit METRIX Conference - ежегодна конференция на тема метрики и тяхното използване за планиране и следене на ефективността на онлайн и мобилната реклама.

Лектори:

Моника Ласота - Директор бизнес развитие, Gemius

Оле Петер Нихау - Директор бизнес развитие, Synovate

Веселин Ангелов - Управител Gemius България

Стоян Михайлов - Управител Synovate България и др.

Конференцията има за цел да ви запознае с последните технологични възможности на аналитичните софтуери и метриките в България с цел планиране и следене на ефективността на онлайн рекламата, както и последни новости около използването на онлайн обществата за прoучвания и анализи на позицията на бранда.

Конференцията ще бъде изключително полезна на бранд и маркетинг мениджъри, които ще научат от международните директори бизнес развитие на Gemius и Synovate за радица успешни практики в анализите и планирането на онлайн рекламата и дигиталната комуникация на бранда.

Програма

9:00 - 9:30 Регистрация

9:30 - 11:00 Как брандовете да планират и измерват рекламната ефективност в интернет средата

11:00 - 11:30 Kафе пауза

11:30 - 13:00 Инструменти за анализ на социо-демографските профили на посетителите на вашите сайтове

13:00 - 14:00 Oбяд

14:00 - 15:30 Как мобилният интернет и бързо развиващото се онлайн видео могат да бъдат измервани, за да работят за бранда

15:30 - 17:00 Как брандовете могат да бъдат на пулса на пазара - резултати и иновации в проучванията и работата с онлайн общества

17:00 - 18:00 Дискусионен панел: измервания в медиите

Цена:

Ранна регистрация до 15 Ноември - 90 лв.

Регистрация oт 16 Ноември до 7 Декември - 120 лв.

Покупка на място - 160 лв.

* Цената включва кафе пауза и обяд.

* Цените са без ДДС

Конференцията е единствения форум за дискусия на метриките в България, инструменти за планиране на онлайн рекламната и маркетинг ефективност. Конференцията се организира от е-Академия (организатор на Webit).

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